MB Blog

Drive and my movie have the same target audience of adults. To market their movie they used TV ads and commercials. They made sure their trailer was put out there and known that the movie was going to release. They used online techniques for the movie. For my movie I would mostly use online marketing because of everyone being on so much social media nowadays.

Our target audiences are a similar to the movie Baby Driver because it features a fast paced action crime thriller. Our audiences are similar most likely young adults. The producers of Baby Driver chose a bold release date for the movie. They used certain elements and different suspense in the trailers to make you want to watch it. They used online ads and and the trailers were heavily used for social media ads that drove views and interests in ticket sales. For my movie I would use the same techniques to release. I would really focus on the right time for the movie to come out and make sure that my target audience was really seeing the ads and wanting to watch. I would also get my cast members to go on shows and talk about the movie and give some details but not all.

The target audience for our movie as well as The Fate and the Furious is similar because the movie applies to all audiences and fits everyone's desires in the movie. Both of our films also have high action plots. The Fate of the Furious marketed their movie by using commercials on TV and promotion for some car company. The studio kicked off its marketing campaign in a huge way, holding a trailer launch event in Times Square with Vin Diesel, Dwayne Johnson, Tyrese Gibson, an Nathalie Emmanuel.They also used commercials and trailers in the movie theaters to get their movie seen. The trailer then quickly became a viral sensation. They also picked the right time to drop the movie. They did it at the time "Fate of the Furious" would be the only movie in theaters for adult audiences. It also helps that "Fate of the Furious" in the eighth movie that they have to come out. So, if everyone has seen the ones before that, they would want to continue to watch the other ones...

I thought that "Drive" was done really well. There were not any comments on the website for this opening. The aspects that I like from Drive is how the first shot is a shot that shows where they are and it is from above. Our first shot is also like that off the parking garage. I like the way the font fits the theme, it is not just a normal default font, its one that you don't really see. They used a dark color composer to show the scene with a pink cursive writing. With this contrast the print is clean, bold, and easy to read. The cursive text creates a ekegant theme, where the pink a sense of excitenent that will take place in the film. For our film we can use a front and opening credit sequences that adds to the fast pace sense of the film. Our front should be clear and maybe with an orange/red color.

The target audience for our movie would be from teens all the way to adults, ages 13-60. The movie fits to all genders. It would not really be a kid friendly movie, as most would not know what is going on. The income level for this movie can vary to all and education level as personal interest will vary as well because the movie is fit for mostly everyone. The overall story line as well as characters and plot will make our product appealing.

There are two social groups in our film. Makayla is an international criminal and Erik is the good guy. The two are against eachother because Makayla has stolen something from Erik and he wants it back.

There are a few revisions that we have to make with the film itself as well as some of the blog posts. First we have to edit the quality of the video on YouTube, which means we have to repost the video from Logan's computer due to some issues with the file when posting it through mine. Lastly I believe that we will have to go into some of there blog posts and edit/add more due to some lack of information in some of them.

we chose to develop the film the way we did because we wanted to do something different and we wanted it to be tense, action-packed and eventful. we chose to edit the film on Logans computer, but we all contributed to it with out certain shots and editing. we chose the shots and the editing the way we did because we wanted it to seem dramatic and as if your in the action that it happening. i first contributed by my dialogue and suggesting that the first shot be from under and only our feet showing. I then contributed by suggesting the part when i jump in through the elevator. Overall i believe that the film came out way better than we expected it to and I am very happy with the group and how everyone worked together.